Hays CISD is excited to announce that it will become a New Balance school district beginning July 1, 2026. This means BSN Sports and New Balance will serve as the official apparel, uniform, and accessory providers for all Hays CISD high school athletic programs. It’s the first school-district-wide agreement for New Balance in Texas. The deal begins with the three current high schools in Hays CISD that have athletic programs – Hays, Lehman, and Johnson, and will extend to the district’s fourth comprehensive high school when it opens in 2030.
“Athletics is an essential part of the educational experience for many Hays CISD students and we appreciate the tremendous support from BSN and New Balance,” said Hays CISD Athletic Director Lance Moffett. “Students who play sports have added incentives to make better grades and have better attendance. They also learn valuable skills for life – working together, solving problems, overcoming challenges, and both winning and losing with dignity and grace. In an economic climate where every dollar in public education is precious and guarded, having the additional resources provided to us from New Balance allows us to advance our athletics program that will, in very tangible ways, benefit and serve students.”
The Hays CISD agreement with New Balance is for five years, lasting through June 30, 2031.
About New Balance:
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit: newbalance.newsmarket.com.
About BSN Sports, A Varsity Brands Company:
Since 1972, we've made it our mission to elevate the student-athlete experience. We do this by serving countless unsung heroes in their mission to help young athletes succeed on and off the field. These heroes are coaches, teachers, administrators, parents, and mentors. They are truly “The Heart of the Game." In addition, we provide deep expertise in nearly every sport and at every level—from recreational leagues and elite club/select organizations to high school, collegiate and pro sports teams. To learn more about how Varsity Brands elevates student experience in Sport and Spirit, visit varsitybrands.com.
